This is a career opportunity with Interstate Hotels & Resorts.
We are seeking an experienced WDC area hotel marketing manager. This position is responsible for the planning and implementation of hotel(s) comprehensive e-commerce marketing programs and website management. Requires extensive interaction and coordination with hotel(s) DOS, General Managers, Revenue Managers, Sales Staff Members and corporate personnel.Positions reporting to this position may include: Administrative Assistant/Coordinator.
Manages internal/external hotel(s) and/or marketing, advertising, promotion and public relations projects. Act as liaison between the hotel(s) and IHR marketing support, outside agencies and contracted vendors/service providers. Practices overall project management and monitors the cost and status of all related sales & marketing expense items.
ESSENTIAL FUNCTIONS include but are not limited to:
1. Plan and execute advertising and promotion campaigns in support of established hotel(s) strategic sales and marketing plans. Manages the relationship between the hotel(s) and internal/external marketing resources/vendors. Meet regularly with hotel(s) department heads, proactively providing marketing and strategic plans to the hotel(s). Ensure all campaigns are in compliance with IHR and brand advertising standards and guidelines.
2. Database Management/Marketing
a. Maintain record of active database availabilityb. Develop new and update existing mailing lists for hotel(s) marketing needsc. Analyze and review current/proposed data entry, storage and maintenance methodsd. Assist hotel(s) in the development and implementation of internal/external electronic communicatione. Response Tracking for executed initiativesf. Sales System auditing and maintenance for database accuracyg. Attend weekly, monthly and periodic sales, revenue management and marketing meetings to implement new website changes.
3. Manages and maintains the followinga. Electronic Marketing Effortsb. Collateral programsc. Project Managementd. Internal/External Communication on projects and initiativese. Web Sites Comprehensive on-line marketingf. Logos, photography digital library and monthly newsletters.g. Development of promotional concepts for hotel(s) as needed to fill low levels of occupancy, food and beverage sales and expand awareness of on-site recreational activities.h. Develop merchandising programs (shopping carts).i. Update and oversight of Internet sites including special promotions, accurate loading of hotel information, competitive analysis, trends and recommendationsj. Budget/Expense Management
SUPPORTIVE FUNCTIONS:In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the supervisor based upon the particular requirements of the company.
Participate where appropriate in related trade civic/business related functions and a representative of IHR in the promotion of the property or properties and/or the city/region Provide analysis necessary to support the development of the annual business plan and ongoing measurement. Perform special projects and other responsibilities as assigned and participate in task forces and committees as requested
INTRIGUE Hotels & Resorts by Interstate brings a modern, tech-centric, lifestyle-focused management psyche to a variety of independent and soft-branded properties including urban boutique hotels, upscale restaurants, spa retreats and international properties. INTRIGUE Hotels & Resorts delivers innovative culture, style and technology of next generation lodging and experiential services to fulfill the curiosities of the modern traveler. Immediately upon its introduction, INTRIGUE Hotels & Resorts draws from Interstates decades of experience operating independent and soft-branded properties across the country and around the world such as: New York, NY, Venice Beach, CA, Boston, MA, and Dublin, Ireland.
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